Joy is an event agency specialising in creating unique corporate retreats programmes. Their mission is to create unique, meaningful but also FUN experiences. Joy is a modern, dynamic company and their visual identity didn’t exactly reflect that. So they comissioned me to rebrand their communication, capture atmosphere of exploration, excitement and delight in contemporary and distinctive way. 

I decided to go beyond obvious and a little bit dated, in this context, personas or silhouettes representing peoples emotions. What inspired my process was the event itself.

Each project is about precise plan - Joy’s crew members are masters of organisation, logistics and outsourcing.

I was amazed when they told me that there always needs to be a space for the chaos - that giving people freedom to move, explore and create was what made each event successful and what was for them - as professionals - one of the crucial elements

during planning process - to plan the chaos.

I was inspired by this finding. I decided to give logotype and communication the same freedom they give their clients.

Typography is therefore custom made, light, moveable - like each event Joy creates. Colors are fun, energetic but also not obvious, modern.

I also created a pattern - elements of which are present in all brand assets and serve as a subtle narration - they tell the story of beauty and delight you can find in chaos and in the same time show that you can actually spot an order, a plan in it.